Business Model Canvas


Suggested Time

20 min.

Level of Difficulty



Team (3-7 persons)


Printed copy of the Business Model Canvas (A0), sticky notes, pens


Business Model Canvas

Value Proposition Canvas


Once the ideas are generated and the most attractive of them are selected, it is time to visualise and concretise them. For this purpose, you can use the Business Model Canvas.

The Business Model Canvas is an appropriate method to develop, visualize and concretise new business model ideas. It contains the 9 most important building blocks of a successful business model structuring them in a clear way:

  1. Customer segments
  2. Value proposition
  3. Channels
  4. Customer relationships
  5. Revenue streams
  6. Key resources
  7. Key activities
  8. Key partnerships
  9. Cost structure


  1. Put the printed copy of the Business Model Canvas on a wall or whiteboard;
  2. Write your ideas on sticky notes and put them in the building blocks;
  3. Start with the building blocks "Value Proposition" and "Customer Groups". Use the ideas you have already generated before in the Value Proposition Canvas;
  4. Discuss the next steps to fill out the building blocks;
  5. Put sticky notes in all building blocks. Pay attention to the interrelations between the building blocks;
  6. When every building block is filled out with sticky notes discuss within the group if your Business Model Canvas makes sense;
  7. Keep the Business Model Canvas visible throughout the whole iterative process and revise it.